With the advancement of technology and easy access to the internet, it’s no surprise to see the increasing number of people online. And with the consistent increase in internet usage, it has also changed the way people shop and buy.

So, what is marketing? It’s all about connecting with your audience at the right place & time. And what place is better than the internet to reach out to your potential audience where they are already spending the maximum time?

So basically, any form of marketing done online is called Digital Marketing. It can be done on various online channels such as email, social media, mobile applications, websites, search engines and any other digital channel. As simple as that!

This blog will give you six reasons why Digital Marketing is so essential for your business!

1. Your Clients Are On the Internet

Every business needs exposure to find potential customers, and online marketing is the best way to reach out to them.

With the expansion of the internet, more and more people are now spending their maximum time online. Roughly 7.7 billion people around the world use the internet as an integral part of their life, from buying things online to conduct searches or using social media. Now before purchasing anything, people search for those products or services on the internet. To draw more customers to your business, it’s high time to have your business online.

2. It’s More Affordable Than Traditional Marketing 

If you are a small business or a start-up, advertising can traditionally burn a hole in your pocket. On the other hand, digital marketing is way more cost-effective.

Unlike the time-consuming process of traditional marketing, in the case of digital marketing with

proper study and strategy, you can start immediately.

With Digital Marketing, you will have complete control over where you choose to spend your money. Digital Marketing allows you to monitor your campaigns continuously, ensuring you are not wasting money on strategies that are not performing well. This is not possible in traditional marketing forms; whether your billboard makes conversions for you or not, it’ll cost you the same.

Small businesses with a short budget can use digital marketing strategies such as social media, SEO or content marketing that can give you better ROI with minimal spendings.

3. Your Competitors Are Taking It Seriously

Do you know one of the reasons why Digital Marketing is essential for your business is because your competitors are using it!

Many of your competitors are taking advantage of digital marketing to attract more traffic. In this competitive world, ignoring digital marketing strategies can make your business fall out of the competition.

Your business’s online presence will help your customers to consider you among the other options. One of the advantages of digital marketing is that you can always check on what your competitors are doing to plan & implement better strategies than them.

4. It Gives Exciting Return On Your Investment (ROI)

Being a start-up or a small business, cost-effectiveness would be your utmost priority. Every penny you invest matters. It would be best if you were sure whether it’d produce ROI.

With digital marketing, it is possible to have more conversion rate or better ROI because most of your potential customers are online. By targeting the right audience with a smart strategy can get your leads converted into customers.

Now let’s have some glance at statistics that will show you the importance of digital marketing.

There are many methods of online marketing, when invested, will give you more out of it.

One of them is Email Marketing, which produces one of the highest ROI out of all the other strategies. It has the potential to make 44$ in return for every 1$ spent. With a properly planned email marketing strategy, you can grow your business and earn more return on your investment.

Source: Neil Patel

Another one is Content Marketing which generates 3 times more leads and costs 62% less than traditional marketing (Demand Metric). Apart from this Social media marketing is called the ROI generating machine. According to the study conducted by Forbes suggests that companies implement social media strategies outsell 80% of businesses compared to those who don’t use it.

5. Easy Monitoring & Optimization Of Your Campaigns

Digital Marketing easily enables you to monitor your customer’s activity and your campaign’s performance to drive you better results. By tracking your campaigns, you can quickly correct the glitches and improvise the strategy.

If your ongoing campaign needs any improvement, you can make changes and implement it immediately at any given time, which is not applicable for traditional marketing.

With Digital Marketing, you can set up your customized tracking system to monitor your campaign’s specific metrics.

If you don’t have a Digital Marketing strategy yet, then it’s now high time to implement it for your business which can save you losing an opportunity to reach out to a more potential audience. We hope this blog has given you enough idea about Digital Marketing and its great importance in today’s era. Are you willing to start with Digital Marketing but stuck somewhere? Don’t worry! Just contact us or mail us at contact@merakisolutionhub.com. Our team of digital marketing experts would love to help you step by step.